A working group will turn Ruse into an attractive Christmas destination

Wednesday, 26 February 2025

The Municipality of Ruse has formed a working group that aims to turn the city into an attractive Christmas destination. The local administration is actively working with citizens, local businesses, and representatives of non-governmental organizations and cultural institutes to create an event that will develop and build on each year.

“Ruse has always been a symbol of beauty, culture, and innovation. We believe that with united efforts we can create a magical experience that will not only delight residents, but also attract guests from all over the country and abroad. At the heart of this project is our desire to build a tradition that will develop and enrich with each passing year,” said Deputy Mayor Zlatomira Stefanova, who heads the group.

The initiative is called “Ruse – the Christmas Star of the Danube” and will create a concept and long-term plan for the development of the city’s festive appearance. The members of the working group united around the opinion that it is necessary to develop a common strategy that will create a unique Christmas experience for the city’s residents and guests. The Municipality of Ruse has committed to coordinating the activities, with partners contributing their ideas, resources and expertise. For the first year, the local administration has allocated funds from the Tourism Programme budget to be used for advertising and a cultural programme for the traditional Christmas market. Financial resources are to be sought for thematic installations, concerts, theatre performances, interactive events for young and old, a winter parade and special routes for Christmas tours.

Business representatives and the Ruse Chamber of Commerce and Industry commented that although the increased tourist flow will mainly benefit restaurateurs and hoteliers, the secondary effect is even more important because it will make the city an attractive place and will make people stay here and choose Ruse.

The meeting also discussed the decoration of the city during the Christmas and New Year holidays. Every year, the Municipality of Ruse provides funds for festive decoration and lighting of the Central City and the neighborhoods. A comprehensive concept for the decoration is being developed, which will attract tourists from other cities and countries. The idea is to offer a unique product that can only be seen in Ruse.

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